BC: What do you think people find so attractive about ToyWatches?RG: I think they represent something different.They are luxurious, they make a statement, and yet replica Patek Philippe watch most people can afford them.They are almost anti-establishment in the loud colors and funky materials, but they hold the lines of some of the most timeless watch designs in the world.BC: How do you retain the level of luxury while maintaining such a reasonable pricepoint?RG: Despite our lower entry point, ToyWatches are very exclusive.Originally, we were approached by some mid-level department stores that promised high volume.
We decided to avoid that route and initially went to small urban boutiques like Kitson and Fred Segal.From there, we moved on to the luxury department stores Longines replica watches like Neiman Marcus and Barney's, and finally into mainstream stores like Bloomingdale's and Nordstrom's.It is through our exclusive retail chain that we get ToyWatches in the hands of the style innovators.BC: Even with placement in high-end stores, how did you get such a buzz around the brand when so many others have attempted to do similar things in the past (Swatch, Timex, etc.,)?
RG: We were lucky enough to get our watches in the Movado replica watches hands of people like Oprah and Madonna (among others), and their response was more than we could have hoped for.Oprah selected ToyWatches on her "Favorite Things" list, and our watches have been seen on shows like Entourage, and many others.Once people realize that they can have the same exclusive, very stylish watches as these celebrities for a reasonable price, the sale is made.
